Director / VP of Sales · Home Services

Mark Treglia

Sales Leader · Coaching-Culture Builder · Retired U.S. Navy Senior Chief

I build people to use systems — not systems to build people.

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Tampa Bay, Florida Open to remote, hybrid, on-site & travel
70→80%Regional conversion rate
$45K→$100KWeekly branch revenue, coached in 5 months
$4.4M→$8.4MAnnualized run rate in 5 months
300%+Net income growth in a turnaround
22 yrsU.S. Navy leadership, retired Senior Chief
How I Lead

Needs-based selling. Coached, measured, repeated.

20+ years leading sales and operations in plumbing and home services — from founding and scaling my own company to leading 11 branches and 99 technicians across two states. I don't win with pressure closes. I win by teaching teams to diagnose real problems, earn trust, and let the numbers follow.

Coach the coaches

Group training, ride-alongs and 1:1 coaching that turn Branch Managers into leaders who develop their own teams.

Run on the numbers

ServiceTitan reporting on conversion, average ticket and technician performance, turned into weekly coaching plans.

Build the process

Sales processes built from scratch, so results don't depend on a few stars and keep scaling across branches.

Experience

Proven across branches, markets and turnarounds.

May 2026 – Oct 2026Tampa Bay, FL · 2 states

Regional Director of Sales

Service Minds

Led sales performance across 11 branches and 14 territories: 9 Branch Managers and 99 technicians and plumbing apprentices.

  • Raised regional conversion from ~70% to 80% with a needs-based sales process and coaching, not pressure closing
  • Coached a Branch Manager from ~$45K to nearly $100K in average weekly revenue in 5 months; he now coaches his own team
  • Built group training, ride-along and 1:1 coaching programs across the region
  • Used ServiceTitan reporting to track conversion, average ticket and technician performance, turning the data into weekly coaching plans
Dec 2025 – Apr 2026

Regional General Manager · General Manager

Blue Flow All Service Plumbing
Company ceased operations

Promoted from General Manager of one branch to Regional General Manager over two, with full P&L ownership.

  • Led regional sales and operations through KPI-driven management and process optimization
  • Built ServiceTitan performance reporting that aligned field operations, branch leadership and executive strategy
Jan 2025 – Aug 2025Carson City, NV

General Manager

Hoffman Plumbing

Full operational and financial leadership of an $8M+ plumbing company and a team of 17, working directly with ownership.

  • Scaled annualized revenue run rate from $4.4M to $8.4M in five months
  • Streamlined workflows, raised service standards and built a culture of ownership to sustain hyper-growth
Aug 2014 – Apr 2023Reno & Las Vegas, NV

Founder

Straight Up! Plumbing

Founded and scaled one of Nevada's fastest-growing independent plumbing contractors.

  • Grew to nearly $1M in revenue within 14 months of launch
  • Built Reno operations to $2.6M by 2018
  • Expanded into Las Vegas in 2019, reaching $1.8M in the first 14 months
Mar 2012 – Jul 2014Reno, NV · Sacramento, CA

Regional Director of Operations

Benjamin Franklin Plumbing

Rose from senior technician to General Manager to Regional Director of Operations, launching and growing a second branch with full P&L accountability at both locations.

  • Improved lead conversion, average ticket and profitability while scaling across two markets
  • Owned workforce planning, dispatch efficiency, budgeting and KPI-driven performance management
May 2023 – Dec 2024

Career Break

Personal Development & Upskilling

After exiting my company, I took deliberate time to reset and refocus. Earned my CDL, drove over the road, and continued my business education.

Mar 2011 – Sep 2011

Director of Business Operations

VFW Post 1383 · Klamath Falls, OR

Recruited to rescue a post facing foreclosure. Restructured debt, renegotiated vendor contracts and launched new revenue streams, growing net income 300%+.

Oct 2011 – Mar 2012

Human Resources Fellow

City of Ashland, OR · Mission Continues

Served a Mission Continues Fellowship in the city's Human Resources Department.

Aug 2010 – Jan 2011

Community Director

Clayton Homes / Wimbledon Properties

Recruited from a competitor to raise performance at a key community. Increased home sales by improving the resident experience and aligning marketing with sales.

Aug 2008 – Aug 2010

Community Manager

YES Communities

Promoted to run the company's second-largest community. Owned the P&L, budget, home sales and marketing; improved occupancy, revenue and resident satisfaction.

Core Strengths

What I bring.

Sales Leadership Sales Coaching Sales Process Development P&L Management Multi-Unit Management ServiceTitan Key Performance Indicators Consultative Selling Leadership Development Business Turnaround Revenue Growth Employee Retention
Education & Training

Always learning.

BBA, Business Administration & ManagementUniversity of Phoenix · In progress
Business, Management & Marketing courseworkSouthern Oregon University · 2011 – 2013
Sales Leadership: Building a Thriving Coaching CultureCertification
Commercial Driver's License (CDL)Earned 2023 – 2024
Let's Talk

Ready to lead your sales team.

Open to Director and VP of Sales and Sales Training leadership roles. Based in Tampa Bay; comfortable with remote, hybrid, on-site and regional travel.

mark.treglia@gmail.com Download Resume LinkedIn